Instagram is a Must for Building your Brand

Instagram is a must for building your brand

With 700 million active users per month, it’s safe to say Instagram is a must for building your brand. This photo-sharing social media platform is a crucial marketing asset that can help you reach potential customers all over the globe. Not sure where to begin? Use these five Instagram marketing tips to grow your account fast.

1. Use hashtags

Hashtags help organise and categorise photos and videos, which in turn makes it easier for the right people to discover your content. Essentially, they’re a marketer’s dream. Use the right ones and your post is taken from an audience of 100 to one of 1,000,000+. For best results, find and use the same hashtags as your target audience and competitors.

2. Interact with your followers

Don’t forget, Instagram’s a social platform first and foremost. When someone takes the time to leave a comment on one of your posts, always respond — even if it’s just with a quick “thank you!”. It’s also important for you to pro-actively engage with other accounts yourself, specifically with thought leaders in your industry.

3. Cross promote Instagram posts

You may have followers on other platforms who are already raving fans of your brand, but not all of them will follow you on Instagram. Give them another way to connect with you, thereby allowing you to reach even more people with your Instagram posts. Cross promote your Instagram posts over your other social media profiles — Twitter, Facebook, LinkedIn — and invite your audience to follow you there.

4. Repost from other accounts

Reposting relevant content from other accounts gives you a nice break from constantly having to create original content. It’s also a great way to increase your exposure. How? Most accounts will appreciate the promotion and return the gesture, reposting your content on their profile. Just be sure to tag and mention them in your caption each time.

5. Use bots

You may be thinking this all sounds great, but time-consuming. In that case, you may prefer using an Instagram marketing bot, such as Follow Adder. It’s a helpful, easy to use app that can increase engagement and grow your following for you. Check out this Follow Adder review for more information:

There you have it: five Instagram marketing tips that will help you grow your brand. Use them to create unique, engaging content and gain new customers and fans.